Dyson
In-House, Growing brand awareness
In-House, Growing brand awareness
Dyson Technology, founded in 1991 by James Dyson, is a British company known for innovative household appliances like vacuum cleaners, air purifiers, bladeless fans, and personal care products. As a Designer for Dyson’s EMEA CoE team, I contributed to building the brand’s in-house creative team and digital presence across the region, driving an average 18% YOY growth and doubling brand awareness in some markets.
My responsibilities included conceptualizing social media campaigns to engage new audiences, providing creative direction to elevate design work across Europe, and producing diverse content such as social media assets, TV commercials, web experiences like “Everyday Styling,” DOOH advertising, and web banners.
My responsibilities included conceptualizing social media campaigns to engage new audiences, providing creative direction to elevate design work across Europe, and producing diverse content such as social media assets, TV commercials, web experiences like “Everyday Styling,” DOOH advertising, and web banners.
