Gallito 20
Strategy, Brand Identity, Illustration, Tone of Voice – 2023
Strategy, Brand Identity, Illustration, Tone of Voice – 2023
Gallito 20 is a modern take on the traditional Andalusian tapas bar, blending cultural heritage with a fresh, youthful vibe. Designed as a vibrant space for friends to gather over Cruzcampo beers, it captures the spirit of shared joy and everyday celebration.
The visual identity draws from Seville’s iconic street tile typography, with the name referencing a street from the Feria de Sevilla and evoking the cultural richness of the city. The simple color palette keeps the focus on the brand’s essence—its flavors, its charm, and its signature humor—while the name "Gallito" adds personality rooted in local tradition.
The visual identity draws from Seville’s iconic street tile typography, with the name referencing a street from the Feria de Sevilla and evoking the cultural richness of the city. The simple color palette keeps the focus on the brand’s essence—its flavors, its charm, and its signature humor—while the name "Gallito" adds personality rooted in local tradition.
