GetMyBoat
Redefining the largest boat rental platform
Redefining the largest boat rental platform
GetMyBoat is the world's largest boat rental platform. They aimed to reshape how they were perceived — not just as a platform but as the leading brand in the boat rental industry. Their goal was to create a brand that resonated better with diverse audiences.
As an in-house brand and product designer (acting somewhat as a creative director), I led the brand's communication, including UI/UX, brand visual language, and implementation. I also managed the rebrand of GetMyBoat in collaboration with Brands of This Century (Strategy) and Paseo Studio (Identity). Additionally, I had the pleasure of contributing illustrations to complement Paseo's work on the brand identity.
As an in-house brand and product designer (acting somewhat as a creative director), I led the brand's communication, including UI/UX, brand visual language, and implementation. I also managed the rebrand of GetMyBoat in collaboration with Brands of This Century (Strategy) and Paseo Studio (Identity). Additionally, I had the pleasure of contributing illustrations to complement Paseo's work on the brand identity.
