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Brand and Web Designer                           Crafting Identity Systems and Digital Interfaces for Global Brands                           Brand and Web Designer                           Crafting Identity Systems and Digital Interfaces for Global Brands                          

Getmyboat
In-house — Brand and Creative Lead
Getmyboat set out to reshape how the company is perceived—not just as a platform but as the leading brand in the boat-rental industry, with a look and voice that resonate better with diverse audiences.

During my time at Getmyboat, I:

  • Bridged product and marketing through one cohesive design and brand-visual language.
  • Oversaw design implementation across every channel—web, iOS, Android, paid ads, social and email.
  • Managed the rebrand in close collaboration with Brands of This Century (strategy) and Paseo Studio (identity).
  • Illustrated the brand, building a bespoke graphics suite that extends Paseo’s core identity.

The result: a clear, friendly Getmyboat that stands out as the go-to name in the boat-rental space.