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La mitad, es el doble
Social Campaign – 2022

This social campaign, displayed in the streets of Ecija, is called 'La Mitad, Es el Doble', which means 'Half is Double'. It aims to raise awareness of how sharing improves not only the lives of others but also our own.

Through specific examples, we encourage people to reflect on how giving just a little can make a significant difference in someone else's life.

For instance, sharing half of our time with someone else can double their happiness. Similarly, sharing half of a Roscón de Reyes (Spanish Cake) can double the joy for both people involved.