Tijeretas
Strategy, Brand Identity – 2020
Strategy, Brand Identity – 2020
Tijeretas is a Spanish fashion brand specializing in bespoke men's trousers. They are exclusively handmade in Écija using the finest fabrics.
The brand's identity emphasizes the use of typography to appeal to its target audience of stylish young men. The balance of elegance and youth is achieved by combining a bold sans-serif font with a flowing script font.
We wanted to make this brand unique for the impeccable fit and tailored silhouette of its trousers. Therefore, we decided to focus on showcasing perfectly tailored rear-end shots as the main visual element of the brand.
The brand's identity emphasizes the use of typography to appeal to its target audience of stylish young men. The balance of elegance and youth is achieved by combining a bold sans-serif font with a flowing script font.
We wanted to make this brand unique for the impeccable fit and tailored silhouette of its trousers. Therefore, we decided to focus on showcasing perfectly tailored rear-end shots as the main visual element of the brand.
