Trade Club Alliance
Brand Identity – 2018
Brand Identity – 2018
Trade Club Alliance is an alliance of trusted local banks (Santander Bank, Eurobank, Industrial Bank of Korea...) who together have global expertise. They believe international business can be made simpler by connecting their clients across the globe.
Based on their mantra – ‘Today, tomorrow, together’ – we created three design principles which lead every design decision we made. Simplicity represents today’s design trends and approach. Opportunity is what the Trade Club Alliance gives businesses. Togetherness symbolises partnerships and our collaborative nature.
I worked on this project with Yvonne Michaelides and Matt Fenn at AnalogFolk.
Based on their mantra – ‘Today, tomorrow, together’ – we created three design principles which lead every design decision we made. Simplicity represents today’s design trends and approach. Opportunity is what the Trade Club Alliance gives businesses. Togetherness symbolises partnerships and our collaborative nature.
I worked on this project with Yvonne Michaelides and Matt Fenn at AnalogFolk.
